Why DVC Invested in Hippo Video
While our lives continue to migrate online, the most engaging online content is that which is most similar to our offline lives: video-based, personalized, and real-time. We see this in the rise of consumer applications like TikTok, whose video-based social media platform zoomed past Instagram in user engagement per post (18% for TikTok compared to 4% for Instagram) and also prompted Instagram to build a fast-follow copycat video feature itself…