The Operating Layer for Hospitality's Back Office: Why We Invested in Reeco
Dallas Venture Capital is excited to welcome Reeco to the DVC portfolio, alongside existing investors including Aleph, Net Capital Ventures, and Joule Ventures. Hospitality has invested heavily in the guest experience. The back office that supports it has not kept pace. Purchasing, receiving, inventory, invoices, and payments still move across spreadsheets, emails, PDFs, supplier portals, and systems that were never designed to work together.

Dallas Venture Capital Team